CELEBRITIES
How do you think celebrities consider their entire worth? And once they do, if they can, how to they utilize that value? How does an individual — famous or otherwise– introduce and operate an asset management program? Those are some questions that I asked my class today. For the most part I got blank stares. Most people are not thinking in terms of their own value as, let's say, a brand. They are simply Joe Smith or Mary Smith. They don't take into account the overall value of their own persons . So when you move it over to the idea of what a celebrity does it helps the thought process. We all know of several people who maybe started off in one area and grew famous and then extended that trust and familiarity to another. Take the idea of a boxer who was a little over the hill who came back and won the championship. He ventured into promoting indoor grills, and the rest is history, as they say. Or the actor who peaked in acting about twenty years ago and is now found on the supermarket shelves of most grocery stores. In both cases they took a basic asset –themselves– and leveraged it far beyond their initial reason for fame.